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- The carmaker reported that 25,000 Lincoln vehicles were sold in the fourth quarter, an increase of 13.1% against the same quarter last year. Overall sales in the quarter exceeded 167,000 vehicles up by nearly 12%. - Source: Internet
- “We’re both clearly American luxury, but we’ve carved out our own space with our product DNA and our services,” Falotico said. “They’re two different looks.” - Source: Internet
- Galhotra was as careful and deliberate as the cadence of his plan. It was a long way to the finish line. His one regret today: He wishes Lincoln had redone the Navigator before the Continental. After years of milquetoast offerings, Lincoln had a brand awareness deficit. The Continental paved the way, but the Navigator made people take notice of the new Lincoln. - Source: Internet
- From her years at Ford Credit, Falotico knows the importance of maintaining strong residual values as luxury vehicles age. She is working to increase retail sales while holding the line on incentives and cutting the number of company cars and fleet sales. In other words, Lincoln is OK with being a smaller-volume player. “Think of it as a luxury boutique versus a luxury mall,” Falotico said. Keeping volumes lower allows the brand to also focus on concierge-like service for its customers. - Source: Internet
- But don’t count Cadillac out just yet. The brand is building a more aggressive and sporty lineup, veering from its traditional positioning to a more crowded space where German carmakers have a stranglehold. And yes, we’ve heard Cadillac executives for decades preach of its future as “the American BMW.” Perhaps they mean it this time. - Source: Internet
- Don’t expect a sports car from Lincoln. “That’s really low volume, niche, and doesn’t really play to the heritage of Lincoln,” Falotico said. “We kinda walk past that and say ’no.’ We’re gonna play to our strength.” - Source: Internet
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