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- The global skin care industry is expected to be valued at $183 billion by 2025. Much of the growth in the past few years can be attributed to independent brands. “The traditional brands—Estée Lauder, L’Oréal—are not growing,” says Megan. “Indie beauty and clean beauty are carrying the entire beauty industry’s growth.” And the legacy brands are reacting, snatching up smaller companies to keep their footing. - Source: Internet
- Beauty is a fast-moving industry with lots to learn. While you won’t have the experience or the budget of global businesses, you aren’t carrying their baggage either. Find solutions for customers who can’t get what they need from major skin care brands. And engage with those communities directly by being helpful and personal. Launching your own skin care line is as simple as finding a fresh idea and running with it. - Source: Internet
- The current economic climate hasn’t been easy on anyone – we’re all bearing the brunt of it, and small businesses are really feeling the pinch in a big way too. It goes without saying then that supporting local labels is more important now than ever. Small businesses mostly work on narrow margins, uplift local communities and generate employment. So the next time you need to stock up on essentials like soaps, handwashes, or some feel good wellness products, skip the long queues at already overburdened supermarkets and shop from these homegrown brands instead (most of them are shipping online right now). In these unprecedented times of chaos and confusion, you may not be able to do much, but you can still make a big difference simply by choosing to buy local. - Source: Internet
- As the traditional model of selling cosmetics wanes—“slapping a celebrity on the brand and hoping it sells,” according to Megan—the time is now for niche brands to shine. Consumers are looking to connect and to identify with a brand. It’s not enough to have a great product—to succeed with marketing, beauty entrepreneurs need to invest much of their attention in defining their audience and understanding its unique needs. - Source: Internet
- Genie Supply now manufactures for more than 200 brands. “The orders from our clients are getting bigger and bigger,” says Megan. “We’ve really been able to prove that there is a need for niche indie beauty manufacturing here in the States.” - Source: Internet
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